Super Bowl 2025
New Orleans, LA

“The 2024 unKommon Pregame represented two firsts: unKommon’s first event in New Orleans and its inaugural Big Game Weekend event. unKommon took over the famed Generations Hall (in business since the early 1800s) to bring Diplo, Duke Riley and more for an unforgettable night of celebration. Dillon Francis also made a special b2b appearance with Diplo and Odell Beckham Jr. also made an appearance with Duke Riley.

For night 2 of its 2025 Big Game Weekend, unKommon produced the Maxim Big Game Experience: Saints and Sinners, the hottest party on Saturday night before the Big Game. Loud Luxury made its third Maxim Big Game appearance in four years, and Timbaland hit the decks and mic for a groundbreaking performance for attendees. Celebrity attendees include Joey Chesnut, Yung Gravy, Odell Beckham Jr., and more.

Notable activations include a massive charcuterie plate from Cracker Barrel and giveaways from LUCY.”