F1 Race Weekend 2024
Austin, TX

unKommon Events x Authentic Brands Group hosted an exclusive pre-race celebration for the Sports Illustrated Circuit Series at the iconic Superstition in Austin. The night ignited with electric sets from unKommon and DJ VICE, building to a high-energy headline performance by Loud Luxury.

Guests indulged in picture-perfect moments curated by Nine West and stayed refreshed with sips from Grey Goose, Celsius, Parton, and Voss Water. The scene shimmered in style thanks to partners Frye and Vince Camuto, setting the tone for a night that was white hot from start to finish.

Among the crowd: Chef Gordon Ramsay, Olympic swimmer Drew Kibler, driver Lindsay Brewer, and reality star Harry Jowsey—all soaking in the unKommon energy of Austin’s most coveted race-week event.